Privacy Policy

Wildfire Strategies – Global Privacy Policy

Last updated: May 1, 2026 

Wildfire Strategies (“we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information across our global operations.

This Policy applies to visitors to our website, clients, prospective clients, event participants, and anyone who interacts with Wildfire Strategies in the United States, the United Kingdom, or the European Union.


1. Who We Are

Wildfire Strategies operates through two legal entities:
  • Wildfire Strategies LLC (United States)
  • Wildfire Strategies UK Ltd (United Kingdom)

For many of our services, the two entities act as joint controllers of personal data. This means we jointly determine how and why your personal information is processed.

If you have questions about this Policy, you may contact either entity using the details below.

2. Contact Details

Wildfire Strategies UK Ltd
 Suite 4, 405a Footscray Road
 London, SE9 3UL, United Kingdom
 Email: cmannion@wildfirestrategies.co.uk

Wildfire Strategies LLC
 New York, NY, United States
 Email: admin@wildfirestrategies.com

3. What Personal Information We Collect

We may collect the following categories of personal information:

Information you provide directly
  • Name and contact details
  • Pronoun preferences
  • Job title, role, or occupation
  • Billing and transaction information
  • Account registration details
  • Marketing preferences
  • Information provided in forms, surveys, or event registrations
  • Compliments, complaints, or correspondence
Information collected automatically
  • IP address
  • Browser type and device information
  • Pages visited and time spent on the website
  • Referring and exit URLs
  • Cookies and analytics data (e.g., Google Analytics)
Information collected for legal or compliance purposes
  • Identification documents
  • Records required for tax, regulatory, or contractual obligations

4. How We Use Personal Information

We use personal information for the following purposes:
  • Providing and improving our services
  • Managing client accounts and relationships
  • Responding to enquiries, complaints, or claims
  • Sending updates, newsletters, or marketing communications (where permitted)
  • Conducting research, analytics, and service improvement
  • Fulfilling legal, regulatory, or contractual obligations
  • Protecting the security and integrity of our systems
  • Ensuring client welfare where urgent or serious risks arise

5. Legal Bases for Processing (UK/EU Only)

Under the UK GDPR and EU GDPR, we rely on one or more of the following legal bases:
  • Consent
  • Contract (to enter into or perform a contract)
  • Legal obligation
  • Legitimate interests (e.g., service improvement, business operations)
  • Vital interests (urgent health or safety risks)
  • Public task (rare for our organisation)

Where we rely on legitimate interests, we ensure these do not override your rights or freedoms.


6. Marketing Communications

We may send you updates, insights, or invitations if:
  • you have opted in, or
  • you are an existing client and the communication is relevant to our services.

You can unsubscribe at any time.


7. How Long We Keep Personal Information

We retain personal information only for as long as necessary for the purposes described in this Policy, including:
  • Client and project records: typically 7 years
  • Website form submissions: up to 12 months
  • Marketing data: until you unsubscribe or request deletion
  • Legal or regulatory records: as required by law

We will securely delete or anonymise data when it is no longer needed.


8. Who We Share Personal Information With

We may share personal information with:
  • Wildfire Strategies LLC (US) and Wildfire Strategies UK Ltd (UK)
  • Professional advisers (e.g., accountants, lawyers)
  • Service providers (e.g., email platforms, analytics providers, payment processors)
  • Organisations we are legally required to share information with
  • Event partners or collaborators (where relevant)
We do not sell or lease personal information to third parties.

9. International Transfer

Because we operate globally, your personal information may be transferred outside the UK or EU, including to the United States.

Transfers from the UK/EU to the United States
Since Wildfire Strategies LLC is not certified under the Data Privacy Framework, we rely on:
  • The International Data Transfer Agreement (IDTA), or
  • The UK Addendum to the EU Standard Contractual Clauses (SCCs)

These are approved safeguards under the UK GDPR and EU GDPR.
 We also conduct Transfer Risk Assessments where required.

Transfers from the US to the UK/EU

US law does not restrict outbound transfers, but we apply equivalent safeguards to protect your information.

You may request a copy of the relevant safeguards by contacting us.


10. Your Rights (UK/EU Only)

You have the following rights under the UK/EU GDPR:
  • Access to your personal information
  • Correction of inaccurate data
  • Erasure (“right to be forgotten”)
  • Restriction of processing
  • Objection to processing
  • Data portability
  • Withdrawal of consent (where consent is the legal basis)
We will respond within one month.

11. Your Rights (US Residents)

Depending on your state of residence, you may have rights relating to:
  • Access to personal information
  • Correction or deletion
  • Opting out of marketing communications
  • Understanding how your data is used

We will honour applicable rights under relevant US privacy laws.


12. Cookies and Analytics

We use cookies to improve website performance and user experience.
 You can manage cookie preferences through your browser settings.

Analytics data is collected in accordance with the privacy practices of providers such as Google Analytics.


13. How We Protect Your Information

We use administrative, technical, and physical safeguards to protect personal information from loss, misuse, or unauthorised access.
 No system is completely secure, but we take reasonable steps consistent with industry standards.


14. How to Complain

If you have concerns about our use of your personal information, please contact us first.

If you are based in the UK, you may also complain to the ICO:
 www.ico.org.uk/make-a-complaint (ico.org.uk in Bing)
If you are based in the EU, you may complain to your local supervisory authority.

15. Changes to This Policy

We may update this Policy from time to time.
 The “Last updated” date at the top of this page reflects the most recent version.